个 人 简 历

袁艺舟   博士 硕士生导师

研究方向：跨文化商务交际、消费者行为学

本科生课程： 中国经济概论、国际市场营销、国际商务谈判

研究生课程：跨文化商务交际研究

电子邮箱：yuanyizhou@xisu.edu.cn

个人简介：袁艺舟，博士，硕士研究生导师，2021年毕业于澳门大学，获管理学博士学位（跨文化消费行为方向）。教学成果曾获省级教学成果二等奖，多次荣获校级优秀教师称号，教学成果曾获得全国商务英语专业评估委员会专家的高度肯定。多年来致力于与国际院校的交流与合作，开展了西外与牛津、剑桥、哈佛、范德堡等国际著名学府的学术合作。曾赴中欧国际工商学院等国际一流管理学院进行访学交流，出版专著两本，在国际国内知名期刊与国际学术会议等发表论文二十余篇。

近期论文

l Yuan, Y., Pornpitakpan, C.，& Lyu, S. (2025). Determinants of movie review helpfulness: Big data analyses. paper accepted for presentation in the 2025 INFORMS Society for Marketing Science Annual Conference. <Conference held by University of Georgia, USA, June 12- July 5, 2025>

l Yuan, Y., & Pornpitakpan, C. (2021). The Effect of Affective Cues on Unrealistic Optimism and Consumer Response: An Affective Sensemaking Rationale. Paper accepted for presentation in the 2021 Academy of International Business Annual Conference. <Conference held online by Academy of International Business, USA, June 28- July 2, 2021>

l Yuan, Y., & Pornpitakpan, C. (2020). The effect of implicit affective cues, explicit affective cues and culture on unrealistic optimism and consumer response. Paper accepted for presentation in the 2020 Academy of International Business Annual Conference. <Conference held online by Florida International University, Miami, USA, July 1-9, 2020>

l Pornpitakpan, C., Yuan, Y., & Han, J. H. (2017). The effect of salespersons’ retail service quality and consumers’ mood on impulse buying. Australasian Marketing Journal, 25, 2-11.

l Pornpitakpan, C., & Yuan, Y. (2015). Effects of perceived product similarity and ad claims on brand responses in comparative advertising. Asia Pacific Journal of Marketing and Logistics. 27 (4), 535-558.